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Creative leaders launch the Content Exploration Lab Castaño Group
Manuela Walfenzao| 18 de julio de 2016
Joash Brunet y Kedgar Volta, cofundadores de Castaño Group
Writer and Producer, Joash Brunet and Artist and Designer, Kedgar Volta announced they have launched Castaño Group, a new content production company specializing in immersive, interactive and multicultural audience experiences in a variety of different formats. Headquartered in Jacksonville, Florida, and in alliance with communications firm Brunet-García Advertising, Castaño Group will work with nonprofit, private and public clients. They will offer their expertise in art, design, production and storytelling to a wide variety of delivery formats. “We will offer clients custom curated content, which is content relevant on its own terms, and emotionally compelling, but which falls within the scope of our clients’ needs and sustains engagement over time” said Brunet, Co-Founder, Castaño Group. “I’m especially excited about what we are going to be able to bring to the table in terms of a tactile, interactive experience for our clients and the public. Kedgar’s reputation in the areas of interactive experiential design, video mapping and video projection speaks for itself.” Castaño Group was created, in part, as an alternative to traditional advertising and marketing models. “The word creative has lost somewhat its meaning” said Volta, Co-Founder, Castaño Group. “Audiences of tomorrow are looking for advertising that allows them to connect with insight, emotion, narrative and intellect in a resonant way. It sounds ambitious, but we really want to obliterate the line between advertising and art and deliver full-on experiences to our clients and the public.”
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