ENGLISH

Google presented its DV360 platform to unify media buying

Maribel Ramos-Weiner| May 8, 2024

Sean Downey, president for the Americas and Global Partners at Google

During its participation in the IAB NewFronts, Google introduced its advertising solutions: with Google AI and the Display Video 360 (DV360) tool, which reaches 92% of all US CTV households.

The presentation was led by Sean Downey, President for the Americas and Global Partners; Kristen O’Hara, VP of Agency, Platforms, and Client Solutions; Adam Stewart, VP of Consumer Goods, Government & Entertainment; and Bill Reardon, General Manager of Enterprise Platform.

O’Hara highlighted that they already have partnerships to use DV360 with major media conglomerates such as Disney, Paramount, MAX, and Warner Bros. Discovery, in addition to their own YouTube platform, which has a billion hours of CTV viewing per day.

O’Hara indicated that all media buying can be unified via DV360, which in some cases delivers a 120% higher return on video and ROI. “Over the past three years, content creators have reported a 300% increase,” she said.

Google also introduced its PAIR solution (Publisher Advertiser Identity Reconciliation) to prevent signal loss and build trust between brands and consumers. PAIR is Google’s new identity solution, which, using the DV360 media buying platform, allows publishers and advertisers to compare first-hand data to deliver personalized ads. During the event, Google announced that together with IAB Tech, they will offer PAIR as an open solution for the industry. “Privacy is the new normal,” they said in the presentation.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (1)