Andrés Rincón, Senior VP of Sales for the East Region
Samantha Huggins, Enterprise Account director
Oswald Méndez, Chief Marketing Officer of Canela Media, mentioned at the opening of their NewFronts presentation that the company is celebrating five years in the market and this year will reach 55 million unique users (they already have 45 million, which represents 65% of Hispanic users in the US).
In addition to Méndez, the presentation featured Andrés Rincón, Senior VP of Sales for the East Region; Matt Montemayor, Senior VP of Sales for the West Coast and Central Region, and Samantha Huggins, Director of Enterprise Accounts.
The presentation highlighted growth and scale milestones, new exclusive partnerships, the Canela Audience Solutions launch, and the Canela relaunch.TV app with a new user experience, innovative advertising solutions, and new content for brands targeting Hispanic viewers.
CANELA AUDIENCE SOLUTIONS
Montemayor emphasized that Canela Audience Solutions has an “unprecedented” scale of 76 million unique devices. “Our exclusive OTT data product provides unparalleled accuracy in identifying Hispanics in both English and Spanish content,” he said.
Canela Media also revealed an exclusive partnership with Warner Bros. Discovery Conexión Latina to reach bilingual Hispanic audiences in the US. “By providing access to premium content across WBD’s vast genre portfolio, advertisers can connect with more high-value bilingual Hispanic audiences in the US,” he added.
Another partnership announced was with Canela Deportes, MARCA, and FutbolSites.
CANELA.TV RELAUNCH
The company announced that Canela.TV will launch a new and improved user experience through a new version of its app in mid-year. The new Canela app will also enable innovative advertising formats such as virtual product placement, AI-driven contextual advertising, and a Canela Rewards loyalty program.
OVER 35,000 HOURS OF CONTENT
Canela Media’s current content library includes over 35,000 hours of content across five verticals: Canela Originals, Canela Music, Canela Kids, Canela News, and Canela Deportes.
New content additions for each vertical this year include over 100 classic Mexican films that will be restored and remastered (many of these titles will be available in the US for the first time on Canela.TV); the new lifestyle show Café con Canela, expansion of the Canela News program, and the launch of the third season of Secretos de villas in the third quarter of the year with the addition of Catherine Siachoque. For Canela Deportes, an exclusive interview with Lionel Messi in partnership with MARCA is scheduled for late May.
“At Canela, we remain committed to investing in partnerships and technology that provide innovative solutions to advertisers while delivering authentic content to Hispanic audiences. We are creating fresh and entertaining content for our audiences to enjoy across all devices and platforms for free,” Rincón added.
