U.S. HISPANIC
Rakuten teams up with Kate Hudson and designer brand PatBO for ad that celebrates savvy shoppers
27 de febrero de 2024
In the spot Hudson enters the scene, also wearing the same dress
Rakuten, the shopping platform that offers Cash Back and rewards, is collaborating with actress Kate Hudson and fashion designer Patricia Bonaldi of PatBO for the launch of its new advertising campaign, Shoppers Get It. The new ad creative celebrates the thrill of discovering new shopping secrets and Rakuten’s rise as the savvy shopper’s most rewarding way to shop and save.
The spot starring Kate Hudson opens in the ladies’ room of a swanky bar where two women realize they are wearing the same PatBO dress, but only one received Cash Back from Rakuten. This is when Hudson enters the scene, also wearing the same dress. She reveals she also used Rakuten to get Cash Back – on her entire outfit. It was developed by Rakuten’s in-house marketing team, produced by Furlined and shot by Ken Seng.
For the spot, Rakuten engaged runway designer Patricia Bonaldi to create a custom PatBO velvet mini dress with rhinestone detailing. In a signature move for the shopping platform, Rakuten is making the dress available exclusively to its members, with 10% Cash Back, for a limited time.
Shoppers Get It is part of Rakuten’s ongoing effort to reach young millennial women with an inside track to savings and first-access to their favorite brands and retailers. The spot, directed by Nora Kirkpatrick, follows on the heels of Rakuten’s 2023 Super Bowl campaign with Alicia Silverstone reprising her role in the comedy classic Clueless, as well as Rakuten’s ongoing partnership with New York Fashion Week, where it recently partnered with PatBO to offer fashion-loving members exclusive access to another item from her Spring/Summer 2024 collection.
“We love finding new ways to bring Rakuten members in on the fun of what we’re doing creatively and help them directly benefit from our partnerships,” said Vicki McRae, SVP of Brand, Creative and Communications at Rakuten. “The ‘Shoppers Get It’ campaign taps into today’s shopping culture and everything we know about savvy shoppers who love to discover and share new shopping secrets. Our spot with Kate Hudson is another wink to those shoppers and an offer to hook them up with yet another perk – the very dress Kate is wearing in the spot, with incredible Cash Back to boot.”
View the spot Shoppers Get It
