U.S. HISPANIC Versión en español

We Love Entertainment to launch the second production in the afternoons of Univision

Maribel Ramos-Weiner| 14 de febrero de 2024

Carlos Mesber: I think we are making history on TV once again 

Carlos Mesber’s We Love Entertainment will launch its second production on Univision afternoons, the talk show Desiguales, on Monday, February 19th at 2pm. The company already produces Siéntese Quien Pueda for Univision from 3pm to 4pm.

It is the first time that an independent company takes over two afternoon slots on the main Hispanic TV network in the United States.

“As a producer I feel fulfilled as a professional because the effort that has been made with Siéntense Quien Pueda reaps its fruits doubly: with a new season and now an hour with Desiguales that precedes it. I think we are making history on TV once again because after 25 years that Univision did not produce daily programs, we are making two now and we produce both of them from We Love Entertainment,” said a proud Mesber.

He said that Desiguales is a one-hour daily format, with a cast of five women who were difficult for them to choose.

“We did a lot of casting, more than just choosing – because we had very good proposals – it was the combination that cost us. What the Univision team and we wanted was women who could organically have an unequal conversation. I don’t like to force the opinion of talent in my programs. I like that they are spontaneous, real as they are. For me to have a different, unequal conversation, I need to get profiles that are originally like that. We focus a lot on looking for people who are different in cultures, ages, generations, and social life: one married with children, another divorced, another single, another newly married. There are all profiles and various nationalities: Mexico, Dominican Republic, Puerto Rico, and Venezuela” explained Mesber.

He added that the intention is for this group of women to have conversations that are generated from current news – nothing from entertainment or gossip – and lead to family or social issues to discuss between women, “where the man will not be exempt, because they are going to talk a lot of them, and we have guests on the programs”.

The first member of Desiguales who was revealed is the presenter, model, and actress, Migbelis Castellanos, known for being the image of the UNIMÁS network.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.