MERCADEO Versión en español
FIAP Face to Face Webinar: How to conquer the wild world of the market with “The Jungle” on Tuesday, February 6
Josefina Blanco| 31 de enero de 2024
Face of Face Webinar 6 febrero
The market where brands operate nowadays is like a jungle: wild, unpredictable, full of opportunities and dangers. We need a strategy similar to embracing an adventure through the jungle, assuming the role of adventurers to cross various territories where brands interact to reach a great treasure: the consumer’s mind.“The Jungle,” an innovative strategic planning model for advertising and marketing, was created using this insight. It is a model inspired by the book “Made In Future” by Prashant Kumar, which applies OpenAI artificial intelligence, such as ChatGPT and DALL-E.The 2024 first edition of the FIAP Face to Face Webinar “Dominate the Market Jungle: Innovative Advertising Strategies with ‘The Jungle’ and OpenAI AI” explores and elaborates on this model that guides SAB Marketing Connections and its clients through five key steps, focusing on collaboration and creating effective strategies.The speakers of this webinar are Mauricio Sabogal, CEO of SAB Marketing Connections, and Laura Cortés, Chief of Staff of this firm, hosted by Mara Fernández, Chief Transformation Officer of PRODU.The webinar will be held on Tuesday, February 6, at 12PM (Miami) To enroll, register here
