U.S. HISPANIC
Amazon Prime Video: An optimistic future for Latin American content
Maribel Ramos-Weiner| 24 de noviembre de 2023
Francisco Morales Amazon Richard Izarra PRODU
Francisco Morales, Head of Content Strategy and Acquisitions, Latin America, at Amazon Prime Video, envisions an optimistic future for the Latin American audiovisual product. This he stated at a conference in MIP Cancun, chaired by Richard Izarra, Editor-in-Chief of PRODU, titled Insights Into Amazon’s Streaming Content Strategy and Acquisition Goals.
“Latin America has the capability of competing at a global level. We have talent behind and in front of the cameras, in addition to productions of excellent quality. I am sure it is a matter of time for Latin American content to stand out at a global level” said Morales, who assured that it is not about volume but about quality.
He commented that Betty la Fea is among the surprises the platform will have in 2024, although he confessed he is not authorized to reveal more details, he expressed his excitement for all that is to come. Likewise, he mentioned that the volume of content that is released on the platform, comprised of over 200 productions a year between global and local, offers the variety the audience needs, which they can identify thanks to the behavior they have studied, which makes audience preferences according to the data work they are conducting, one of the greatest learning Morales is obtaining in his work on the platform, as he expressed. “It has been very exciting to be able to apply what I have learned in this project on Amazon, at a time of so much growth for the platform and everything I have received”.
From the Amazon Prime Video experience, he said that the dialogue between the teams is amazing. The conversation that goes into deciding which productions are made is inclusive and flows well before decisions are made, which he described as a very technical, but efficient process. “This dialogue is another strength that I admire in this company. From our position, we indicate what we need to include in the grid. It flows and is taken into account by other teams” he said, and they can also recommend a local production to be purchased globally. “In this case, there are aspects to be taken into account, such as the talent that is taking part, the topic, as well as the offer in the different regions. We know these aspects and make a recommendation or not as appropriate to the needs of the platform”.
He said they prefer comedies and dramas at a local level because they work very well. “We are focused on diversifying the portfolio, according to what the local consumer needs in each country,” he said.
Watch the conversation between Francisco Morales and Richard Izarra at MIP Cancun
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