Referencial de Serie Mania
Series Mania, which will be held in 2024 again in the French city of Lille, from March 19 to 21, opened its registrations. The Early Bird will last until January 8, for 368 euros per person, after that, the full price will be 460 euros.
The organization estimates around 4,000 attendees from 60 countries and will have approximately 70 sessions, with pitchings, conversations on trends and marketing, political regulations, and other topics.
This edition has a new award, the Best Marketing Initiative Award, that seeks to celebrate creativity in series marketing, not only in terms of targeted promotion to the audience (BtoC), but also to the initiatives undertaken by producers and distributors with respect to commissioners and buyers (BtoB). The selection will be made by the Series Mania team and a qualified committee of audiovisual and marketing professionals. Applications for the new award will be received until January 23, 2024.
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