ENGLISH

Sony focused on expanding the growth of FAST in Mexico

Miryana Márquez| November 29, 2023

Francisco Rivera de Sony FAST

Regarding FAST, Sony Pictures Television (SPT) is focused on continuing the expansion in the Mexican market, where they have experienced growth. “We recently announced that two Sony One channels: Sony One Comedies and One Shark Tank Mexico were launched on The Roku Channel. Additionally, our new channel Clásicos was also launched, which allows viewers to enjoy much of the content of the Sony Pictures library” commented Francisco Rivera, Head of Emerging Business for LatAm at SPT.

Rivera adds that Mexico has been “an extremely interesting market in which our channels are working and growing strongly. If you see our content offer, we have something for everybody: Shark Tank, Novelas, Comedies, Competitions, and now Classics” he explained.

For 2024, the company hopes to continue seeing growth. “Our strategy of using data efficiently and developing excellent partnerships with our distributors helps us evolve the offer and implement creative marketing and promotion offers more effectively to support this business” he ended.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image