Jorge Balleste de TelevisaUnivision
Although melodrama and fiction series “is the essence of ViX,” Jorge Balleste, VP of Alliances and Content Acquisitions of TelevisaUnivision, is at Iberseries looking for relevant content such as documentaries and reality shows.
“We are looking for content relevant to our audience and with local flavor. “For us, those are important points when considering projects,” said Balleste, adding that co-productions are a business model that allows them to acquire “good quality” productions at a much lower price. “We can have more volume of good content with less investment.”
He noted that La Casa de los Famosos Mexico is a “perfect example” of successful content in both traditional TV and streaming. “Because it had its space on TV, different exclusive content on ViX and that combination between the two platforms worked very well.”
