Panel Como Sobrevivir soltero
The comedy Cómo Sobrevivir Soltero (How to Survive Single), a production by Campanario and Addiction House for Amazon that is now in its third season, was the center of the talk “From concept to casting, to streaming content” (Desde el concepto al casting, a contenido en streaming) within the framework of the 21st Annual Hispanic Television Summit. Javiera Balmaceda, Head of Originals for Latin America, Canada, and Australia at Amazon Studios, highlighted that the show was ideal for Amazon. “We wanted to tell different stories from drug trafficking or the cartel. We wanted to show what it means to be young and single in Mexico City. We liked it so much that we immediately approved the second and third seasons.”
Jaime Dávila, president of Campanario, highlighted the role of Mexico City. “Mexico City is the most incredible city to produce content. There should be more productions there. One of the things we love about the series is that Mexico City is culturally diverse; it combines everything of Latin America in one city, and it is another character.”
Sebastián Zurita, actor, creator of the show, and executive producer of Addiction House, highlighted the role of the writers’ room composed of three women and three men. “It was an interesting concept. The Latin community responds to this type of content. No matter where they saw us, the magic was in the ensemble,” he commented, adding that since his brother Emiliano and he grew up between Mexico and the United States, “we knew how to provide that element that could connect with US audiences.”
Dávila highlighted that Prime has been an “incredible partner” for the show.
Zurita said that one of the challenges was convincing the writers that those stories happened. He added that thanks to having a good team behind the production, they recruited many celebrities who had never acted together. He highlighted the market. “We created 300 marketing assets in two days.” He also mentioned that they filmed 117 days consecutively during the pandemic to produce the second and third seasons.
