Gabriela Ramos Unesco
Assistant Director-General for Social and Human Sciences at UNESCO, Gabriela Ramos, was a key player at SinergIA, held within the framework of the 26th edition of the Guanajuato International Film Festival. There she reported that artificial intelligence has had an annual growth of 27% and that from 2013 to 2021, 80% of private investment in this tool has come from China and the US. She pointed out that it is necessary not only to regulate IA but also to know how to do it.
“This technology has had an impressive acceleration, and much more data will be available. We know that it offers enormous benefits but, at the same time, poses important challenges addressable with ethical parameters. Therefore, the importance of having this discussion within the film industry, where it had opened up a world of possibilities, allowing filmmakers to create unique and innovative stories, as well as produce films with greater speed and efficiency; however, ethical issues such as autonomy or erroneous dissemination or emotional manipulation through content created with this tool arise,” she said.
She explained that one of the most worrying issues is copyright. “There is the possibility that AI-generated films infringe the rights of actors, producers, and the entire film ecosystem because, if not based on consent, these could infringe rights and create uncontrolled situations such as the use of their works.”
She asked herself who, for example, is accountable for the social impact of an AI-generated film without the intervention of a human filmmaker. “We should know who is responsible for ensuring that it is ethical and that there is no hidden code. That’s why there must be control in all technological developments, and it is what we are promoting from Unesco through our IA ethics recommendation.”
Ramos explained that, between 2013 and 2021, 80% of private investment in artificial intelligence came from China and the US, countries considered innovative, but she expressed the need for cultural, industry, and opinion diversity. “The issue is not to discuss this technology, but its adoption to improve society. The question is not should it be regulated, but how.”
She added that a framework is needed to measure the impact of AI developments before they are available to everyone. “Especially an ethical impact assessment that includes our freedoms, rights, inclusive results and all the analysis done before launching a product to the market, as was the case of ChatGPT launched without realizing if it was secure or affordable enough.”
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