U.S. HISPANIC
TelevisaUnivision: Our networks have +60% of the entire audience in Spanish
Maribel Ramos-Weiner| 19 de mayo de 2023
Ignacio Meyer TelevisaUnivision Networks
Donna Speciale, president of US Advertising Sales and Marketing; Pierluigi Gazzolo, CEO of ViX and Ignacio “Nacho” Meyer, President of the US Networks, led the presentation of the TelevisaUnivision Upfront 2023-2024 held this Tuesday at the Pier 36 in New York.
“It’s undeniable that our content outshines all others in the media landscape. On our networks alone, we have more than 60% of the entire audience in Spanish, which has made Univision the number 1 network among Hispanics for 30 consecutive years. Our legacy, our advocacy, our consistency, our fairness, and, of course, our stars, are the reasons why Hispanic viewers choose us,” Meyer said.
Speciale mentioned the significant progress that has been made to close the gap between the sponsors investing in Spanish-language media, stating that TelevisaUnivision has welcomed more than 110 new brands in the last year. She highlighted TelevisaUnivision’s efforts to address data inequities plaguing media measurement for decades. She announced that more than 150 customers are activating regarding the company’s Hispanic household data chart, which now covers nearly 100% of all US Hispanic households.
She called on the industry to rely on data, recognizing Nielsen’s Big Data Plus Panel solution as a great step for equity. “Finally there is a currency in which Hispanics and their media behaviors are accurately measured.”
Gazzolo announced that ViX has already reached more than 30 million monthly active users worldwide. Addressing the advertisers and clients in the room, he said: “Consumption on the platform continues to grow rapidly: 80% of consumption on ViX is content that no one else has, and more importantly, 63% of ViX’s users are incremental to the massive audience we serve in linear media, which means greater cross-platform reach for all.”
Latino superstar Luis Fonsi’s performance closed the Upfront.
