U.S. HISPANIC
Big Media: We are the exclusive worldwide FAST and AVOD distribution partners for +7,000 hours of the RCTV catalog
Maribel Ramos-Weiner| 31 de marzo de 2023
Juan Fernández de Big Media
Big Media, led by Juan Fernández, Head of Distribution for Latin America and US Hispanic, reached an agreement with RCTV International Corp. to be the exclusive worldwide distribution partner for FAST and AVOD platforms of some 7,400 hours of RCTV’s catalog. The deal includes exclusive distribution on all forms of broadcast in Europe and Asia.
Fernández used to sell RCTV’s telenovelas throughout Europe when he worked with the network years ago. He said that many of these melodramas had global success and now are classics: Leonela, Cristal, La Dama de Rosa, Abigail, and Kassandra. “We are in the process of executing large deals that we can’t disclose yet.” This agreement also includes more recent hits such as Mi Gorda Bella, Mis Tres Hermanas, La Mujer de Judas, Angélica Pecado, and Juana la Virgen.
These contents are complementary to the Big Media catalog. According to Fernández, “they are a fantastic addition” and have great potential. “The US is a unique market for telenovelas, just like Europe. It’s the perfect product for binge-watching.”
“Our partnership with RCTV International is one of the most important in the 14-year history of our company. RCTV’s catalog of telenovelas is unmatched, both in quality and quantity. Big Media is honored to represent this huge library of content around the world. In addition, the company has thousands of hours of classic Latin American movies and entertainment programming that Big Media will make available under license throughout Europe and Asia,” he added.
As the exclusive representative of RCTV’s entertainment and telenovela programming, Big Media will not only license this content for open TV, pay TV, and OTT channels, but will also explore opportunities with the brand’s FAST channels.
