U.S. HISPANIC
Nuestra.TV: Advertisers are turning to digital media in the US, while the TV in LatAm still works well
Maribel Ramos-Weiner| 15 de febrero de 2023
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Nuestra.TV, a free streaming service created to entertain and inform Hispanic audiences In was launched on September 2022. Its more than 40 FAST channels offer 15,000 hours of content in Spanish and English and original production. “The audiences that have historically been connected to linear television and are clearly migrating to new ways of viewing content and on-demand streaming services are generating user demand,” explained PRODU Alberto Pardo, CEO of Nuestra.TV and Adsmovil.
“I think that the time has come for television to democratize information, a phenomenon that happened to newspapers 15 years ago or to the radio. This is a consequence of digitization that has allowed many companies to display content, such as subscription-based platforms – Netflix, Amazon, or Apple -, and now also the emergence of a new generation of platforms based on advertising revenue, such as the case of Nuestra.TV,” he said.
The idea is that Nuestra.TV becomes a distribution vehicle for thousands of hours of content in Spanish or English for Hispanic audiences that were never broadcast or seen in Latin America and Spain.
“Historically, production for the Hispanic market was controlled by Telemundo and TelevisaUnivision, great productions but very limited compared to the number of hours available in Spanish and that’s what we are: a vehicle for all this content that they didn’t have space for and users would love to see,” he said.
He noted that at the moment they are not planning to launch the platform in Latin America because the advertising business in the region is still not as developed as in the US and that is why technology companies such as Samsung, Sony and Apple are launching their FAST channels that allow them to have advertising and creating free ecosystems for very large audiences.
“The entire television model is changing in the US and many advertisers are turning to digital media and we have to adapt to this new reality. On the other hand, in Latin America, open and pay television are still working well, at least until connectivity and broadband improve,” he reported.
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