Atresmedia Internacional: ISPs have become an important player for our media companies

ISPs have become an important player for companies like Atresmedia Internacional that demand a wider range to place their channels, according to Mar Martínez-Raposo, director of that media company who spoke with PRODU during the last edition of Andina Link.

“For us it is important, because we provide content and that content must reach the maximum number of people, no matter how, so opening up all these options for new ISPs is very positive,” said Mar Martínez-Raposo, director of Atresmedia Internacional.

The boom of ISPs, allowed Atresmedia Internacional to make more than 160 new contacts to whom they were able to present their portfolio of channels Antena 3, A3Series, ¡HOLA! TV, A3Cine and ATREPlayer.

“We have a powerful, attractive and innovative channel offer, which we will continue adding the best content to maintain our position in the region.”