U.S. HISPANIC
In only one year Pitaya Entertainment takes over the US Latin podcast market
Maribel Ramos-Weiner| 14 de enero de 2022
Pitaya Entertainment
In its first year of operations, Pitaya Entertainment has positioned itself as one of the most important podcast companies for Latinos in the US, where it has become one of the fastest-growing companies in the space.
Among the achievements of these 12 months, Jordi Oliveres, general manager and co-founder of Pitaya Entertainment, mentioned developing podcasts with some of the most recognized and beloved personalities of Latin entertainment, such as Ana Patricia Gámez, Alejandra Espinoza, Carolina Sandoval, Yordi Rosado, Martha Higareda, Werevertumorro, and Jomari Goyso, with over 100 million followers on social networks.
“The high positions of our podcasts on the Apple and Spotify charts and the millions of downloads of our shows” are another important milestone that, according to Oliveres, demonstrates the great impact that Pitaya has had on the market in just one year. “Before the launch of Pitaya, it was very rare to find podcasts in Spanish at the top of the Apple and Spotify charts in the United States.”
In the first week of their release, all of Pitaya’s podcasts appeared on the Apple charts, something unprecedented in the world of Latino podcasts. “For example, Ana Patricia Sin Filtro with Ana Patricia Gámez and Entre Hermanas with Alejandra Espinoza and Damaris Jiménez, were the top two Spanish-language podcasts on Apple’s US Top Podcast Chart the week we launched the company. Our show Sin Rodeo with Jomari Goyso has been #1 on Apple’s Entertainment News podcast chart in the US on multiple occasions, the only Spanish language show to regularly hit the top 10. Sin Filtro and Entre Hermanas also were in the top 5 of Apple’s Education Podcast Charts, and Hyphenated was the highest-ranking comedy podcast for Latinos in the US in its first week,” said Oliveres.
He also highlighted the great press coverage that they have received in national media. “Such as the cover of ¡HOLA! USA with the headline “The New Era of Latino Podcast”, when the company was launched, and covers of People en Español and Siempre Mujer about our podcasts, and a huge number of articles on Univisión, Telemundo, and La Opinion, among many other media.”
“We’re also the first US Latino podcast network that has attracted major national brands, such as Starbucks, Bud Light Seltzer, Monday.com, Turbo Tax, Pantaya, Philadelphia Cream Cheese, and Ashley Homestore, among many others, to advertise on its network,” he also highlighted.
