ENGLISH

WarnerMedia: P’alante is a platform to highlight the Latinx stories and talents that are on HBO Max

Maribel Ramos-Weiner| November 26, 2021

Promoting Content to Hispanics Jackie Gagne HBO Max

One of the top executives of Multicultural TV Marketing, Jackie Gagne, SVP of Multicultural Marketing at WarnerMedia, was interviewed by Joe Schramm, producer of the 19th Annual Hispanic Television Summit and president of Schramm Marketing Group.

They talked about opportunities to attract viewers and subscribers, and how this continues to be the main objective of HBO Max. Gagne mentioned the recent launch of HBO Max Pa’lante!, a socially-focused audience initiative designed to break down barriers and raise awareness of culturally relevant programming on HBO Max for Latinx audiences.

P’alante is a platform to highlight Latinx stories and talents that are on HBO Max. HBO as a company has a rich history of widening multicultural audiences. HBO Latino was born 20 years ago. P’alante highlights those HBO Latino contents that are on HBO Max to take them to other audiences. It is an initiative with a social focus to raise awareness about Latino content,” she explained.

The goal is to drive more growth and for that, they need to be authentic. “We rely heavily on social media. It’s incredibly important to be authentic at work to reach this audience, that’s what is going to drive connections, people know when you’re insincere,” she said.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image