ENGLISH

Castalia: Mexicanal will launch an authenticated app through its affiliates next year

Maribel Ramos-Weiner| November 19, 2021

Delivering Content to Fans in 2022

Luis Torres-Bohl, President of Castalia, announced that Mexicanal will launch in 2022 an authenticated app via its distribution affiliates such as Verizon and all the MVPDs “with which we are fortunate to work”.

Bohl participated in the distribution panel Delivering Content to Fans in 2022, held within the framework of the second thematic area of the Hispanic Television Summit: Content, Creation, Programming Promotion, and Delivery. In addition to Bohl, the panel included Rob Velez, Vevo’s Senior Director of Multicultural Video; Cosette Molina, Senior Programming Manager for US Hispanic and Children at Pluto TV, ViacomCBS; Burke Berendes, partner at Condista, and Betty Ascencio, Manager of Strategic Hispanic and Multicultural Content and Alliances of Verizon.

The panel was moderated by Tom Umstead, Senior Editor, Programming for Multichannel News.

Most of the conversation focused on the relationships between traditional MVPDs and FASTs and the conclusion was that, for programmers, it is an “act of balance.” The panelists agreed that “it is a new world” and that Hispanic streaming has not stagnated and, in fact, continues to grow and is an important component for the business. Streaming has created new opportunities and forced all providers to adjust their business models.

Berendes of Condista said that in 2022 the company will continue to focus on helping its affiliates, presenting applications direct to the consumer but through affiliates and delivering content via SVOD, FAST or dedicated app, among others, to its distributors.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image