ENGLISH

HITN: Seeking to diversify our short-format offer for Hispanics

Miryana Márquez| October 29, 2021

Erika Vogt

Erika Vogt, Programming and Acquisitions Director, will be seeking new programming formats for the channel, such as series of big historical events and short duration contents (30 minutes or less).

“We want to advance and introduce new content and refresh the screen. I am extremely thrilled to go to a face-to-face market. It is mandatory to attend markets” she said.

In addition to this new programming for the channel, Vogt will continue seeking content on education, health, natural history and wildlife, as well as community participation and economic independence, that are HITN´s pillars.

“We are seeking to diversify our short format offers for Hispanics. We will take more measures to focus on diversity and inclusion. Additionally, in 2022 that is a mid-term election year, informing the community will be vital” she expressed.

Vogt mentioned, regarding the preschool SVOD Edye, that they are seeking to increase their engagement in the platform´s content. “She also added that they want to be more proactive with diversity and inclusion in this platform, whose audience is much more varied.

“We will diversify Edye offer with games, different activities, an improved Parent´s Guide, podcasts, books, more contents. We want to transform it into a complete preschool service” mentioned Vogt.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image