Romina Rosado NBCUniversal
Two types of audience are those that Romina Rosado, EVP and general manager of Hispanic Streaming at NBCUniversal Telemundo Enterprises, aspires to serve in Peacock: one is traditional, that consumes content in Spanish, and the second, “which is essential for us.” -the 200%ers (100% American and 100% Hispanic) – who mostly consume streaming content, in English and/or Spanish.
“Our research tells us that 30% of the time that Hispanics have available, they use it on streaming platforms, and we are aiming for that to be for Peacock. For the traditional audience we are going to present the best of Telemundo, super series, library formats, and the fantastic series that our studio is developing,” she said.
“To be frank, there is not much content that reflects the reality of a 200%ers person,” said Rosado. “For this second audience, we are working with Telemundo StreamingStudios to develop formats in Peacock that truly appeal to this audience and that adjust to their content interests and represent the reality of Hispanics in the US. In our Research division, we have done an in-depth market study, which we have been updating throughout the year to truly understand which are the topics of interest to the audience and also the gaps that exist in the market.”
Rosado mentioned that the projects in the process will be a mix of developments and creations on Telemundo, as well as acquiring from third parties, whatever they see as having a “good fit with the ecosystem we are creating.”
She is part of the development committee of the company that offers points of view on the projects for Telemundo linear, and now as a group, “we are reviewing a list that we have drawn up of diverse creators to assemble the developing lab, which is going to take different forms, depending on what level the creator is at, can be things like first-look deals or something more basic like format co-development,” she concluded.
NBCUniversal Telemundo Enterprises: The 200%ers audience is paramount for Peacock
