CuriosityStream is in constant talks to find partners for local original production in Latin America.
“We are always looking for great local co-production opportunities with partners who know the region, the market and can bring great value,” said Bakori Davis, CuriosityStream Managing Director and Head of International Distribution.
Among the original productions, they are developing in the region are My Wild Backyard: Janos Biosphere Reserve, produced by M31 Medios in Mexico; My Wild Backyard: Patagonia made by VisionHawk Films; Antárctica: Ciencia Bajo Cero, produced with Las Minas Smartmedia of Chile; El Poder del Sonido, made by M31 Medios in Mexico; Wild Chile: Un Viaje Salvaje, produced with Nedo Films from Chile and Equilibrio Films from Argentina.
Also in production is Humboldt Current, which premieres at the end of this year, and is being recorded entirely in Latin America with directors and equipment from the region.
CuriosityStream has dedicated the last two years to promote its brand in the region and it is already distributed in several systems.
“In the last two years we have closed several distribution agreements in the region: Total Play in Mexico and Millicom in various markets such as Chile, Paraguay, Honduras, and it will continue in other territories in the coming months,” explained Davis.
He says they are always having conversations and they know what consumers in the region like best about the brand. On the one hand, they like that it is a brand focused on factual programming. “People are impressed by our vast portfolio, from nature, science, history to civilization, all under the same umbrella.”
“People know that it is something that was missing in our industry.”
The other part that the Latin American consumer enjoys is the way in which CuriosityStream content is offered: in streaming. “People are rapidly shifting to prefer streaming and on-demand over linear,” Davis said.
He mentioned that although they negotiate with traditional pay-TV operators, their responsibility is to find ways to reach all consumers. “We do have a direct-to-consumer app, but the many ways our content is delivered is attractive to many partners, including mobile operators.”