Politique de Telemundo en Snapchat
Telemundo announced that the political-based informational series, Politi¿QUÉ?, will premiere in English on Snapchat. The launch is part of the network’s ongoing efforts to reach tens of millions of U.S Hispanics across all platforms to inform and provide resources to encourage voter turnout in this year’s historic election.
The short-format digital series, which explains the political process in simple terms, is part of Decision 2020.
“With 3.6 million Latinos who have turned 18 since the 2016 election — most of them born and raised in the U.S. — this young demographic has unprecedented power in this upcoming election. Working with Snapchat, we look forward to fulfilling our commitment to continue engaging this influential group with digital content, in English and Spanish, to inform and urge them to go out and vote,” said Christina Kolbjornsen, SVP of Corporate and External Affairs.
Each episode is hosted by Noticias Telemundo’s Multimedia Journalist Miriam Arias. New episodes will air every Thursday through October 29th.
