Christian Peralta de BB
After the great disruption of OTT platforms, there are four variables that came to stay, commented Christian Peralta, Chief Customer Officer at BB during the webinar Cuatro Tendencias Que Anticipan el Futuro [Four trends that Anticipate the Future].
According to Peralta, these variables must be taken into account when making a forecast on the future of the content industry: 360 Vision of the market, interaction, and integration of the different verticals, knowledge of all of the aspects of the user and information in real-time.
Peralta applied the theory of chaos to markets. “Chaos in markets is like troubled waters: molecules in the interior go everywhere uncontrolled, but the river in its general state always follows a channel, even if a tree falls in the middle of it”.
“A few years ago we didn’t know where the TV would go before the rise of OTT. Clients asked us to do a forecast of what was going to happen. The big question was if pay-TV and OTT services were complementary or excluding. We know already that they are complementary,” commented Peralta. He mentioned that in the region there are 38.6 million homes with pay-TV and OTT services.
He mentioned that within that 360 vision all variables must be analyzed in one same scenario. He mentioned as an example that although in Latin America for the last quarter of 2019, 41% of the market was not subscribed to pay-TV nor OTT, it wasn`t a “fresh” market because many people are connected to pirate platforms and services.
He highlighted that OTT users wish to be able to subscribe from all their devices, have custom-made plans, discounts, an option to omit series intros, be able to create more than one profile and download content to watch offline; and, regarding what they don´t want: do deep-link, ads on the player and paid to advertise.
He detailed that through the Content Pulse, that monitors OTTs in real-time, some 9,975 titles have been added only in what has passed so far of 2020.
