Paul Buccieri de A+E Networks
Touting stability, state-of-the-art audience solutions and customization anchored in a portfolio of its purpose-driven brands – History, A&E and Lifetime – A+E Networks Group president Paul Buccieri announced an extensive range of premium content via the company’s virtual upfront presentation.
High-profile projects with President Bill Clinton, Leonardo DiCaprio, Jamie Lee Curtis are among more than 2200 hours of new series programming and over 50 new movies currently in the pipeline for 2020/2011.
Additional talent and projects to be announced this week for A&E, History and Lifetime. As well, A+E Networks has already produced nearly 1000 hours of fresh programming, which is immediately available, including new seasons of hits Curse of Oak Island and Married at First Sight; and upcoming movies/mini-documentaries on Wendy Williams; Whitney & Bobbi; to name just a few.
“With so many unknowns at this critical time, A+E Networks remains a stalwart in the industry, ready to meet advertisers’ current needs with a stable of balanced content across top-performing genres,” says Buccieri.
A+E Networks’ wide range of new premium programming is bolstered by more than 40,000 hours from core hit franchises which include Pawn Stars, Forged in Fire, Lifetime Movies, and Live PD.
Today’s uncertainty heightens advertisers’ need to reach target audiences efficiently and effectively with custom brand messaging, and A+E Networks’ Precision and Performance units continue to innovate and boast gains for client campaigns with average increases in brand awareness (+83%), consideration (+43%) and sales (+8%).
“A+E Networks was the first in our industry to offer guarantees on business outcomes and we are proud of our commitment to audience targeting. We also provide unique solutions from turnkey opportunities to fully customized ideas for ads – all designed to amplify an advertiser’s message and grow their business,” said Peter Olsen, president, Ad Sales, A+E Networks.
Aligning programming and platforms per entertainment and purpose-driven initiatives, A+E Networks has leaned into its CSR and partnered with clients to tag and amplify important organizations’ messaging at this critical time in history.
“Bringing together our programming and purpose initiatives is fundamental to our mission and paramount to our success,” says Buccieri. “We are proud to expand these outreach efforts to offer advertisers truly unique partnership opportunities along with premium, quality stories our viewers crave while meeting our advertisers’ needs.”
