LBI Media rebrands as Estrella Media

LBI Media, Inc. announced that it has changed its name to Estrella Media, effective immediately.

“The rebranding of our company to Estrella Media reflects the new journey we embarked on in 2019 and captures our commitment to the audiences we reach and the communities we serve every day. Our new name, logo, and mission speak to our company today and for the future while aligning our television, radio and digital platforms under a single overarching brand. It also reflects the significant role Hispanics play in American culture and how we as a company can connect and inspire everyone we touch,” said Peter Markham, CEO of Estrella Media.

“We are strategically investing in our operations by delivering relevant content, that is professionally executed and customized for the digital world. This includes the recent launch of our new morning show En La Mañana, the debut of a late-night show Cayó La Noche this evening, and the continued investment in our employee team,” continued Markham.