La Reina De La Cancion Univision
The launch of Reina de la Canción came in second on Sunday, September 22 on Univision from 8 to 10pm, according to Nielsen.
The first program of Reina de la Canción managed to have 486,000 Adults 18-49 and 1.2 millions of Total TV Viewers (P2+).
Reina de la Canción constantly exceeded its audience during the two hours of broadcast with an audience increase of two digits in the last half-hour, compared with the first half-hour between Total TV Viewers (P2+) (+40%) and Adults 18-49 (+47%).
Reina de la Canción is an original Univision format that looks for the best female musical talent.