La Usurpadora 1
Univision’s premiere of La Usurpadora proved that true classics never die as the highly-anticipated first series from the network’s The Collection anthology reached nearly three million Total Viewers 2+ who tuned in to all or part of the one-hour telecast.
Airing at 9pm ET/8pm CT, La Usurpadora averaged 1.8 million Total Viewers 2+, 783,000 Adults 18-49 and 303,000 Adults 18-34, making it the third most-watched program on broadcast television among Adults 18-49 and Adults 18-34.
The series also positioned Univision ahead of CBS and FOX during the premiere and for the entire night among Adults 18-49 and Adults 18-34.
Univision’s new and exciting take on one of the most popular dramas of all-time, La Usurpadora, ranks as the highest-rated primetime series premiere on the network in the 2018/2019 season among Adults 18-49, as well as second-highest-rated with both Adults 18-34 and Total Viewers 2+. In fact, the debut of La Usurpadora delivered the network’s top-rated primetime novela/series premiere since Mi Marido Tiene Mas Familia (09/11/2018) and highest-rated 9pm novela/series premiere since Papa a Toda Madre (01/15/2018).
La Usurpadora was also the clear-cut winner on Spanish-language television during the 9pm hour as it averaged significantly more Total Viewers 2+ (+44% advantage), Adults 18-49 (+40% advantage) and Adults 18-34 (+22% advantage) than Telemundo’s El Final del Paraíso.
New format from Fábrica de Sueños excels on the screen with the launch of La Usurpadora
La usurpadora helps TeleFutura outdeliver its sister network Univision
