Antonio Briceño Bein Sports
LaLiga and beIN MEDIA GROUP have today announced that as part of their global partnership, beIN SPORTS USA and Canada will exclusively broadcast LaLiga, one of the world’s leading club soccer competitions, until 2024.
The new agreement comes just days before the start of a hotly-anticipated 2019-20 season, which kicks-off later this week.
This week beIN also announced the addition of two marquee summer signings to its roster of leading soccer show hosts: FIFA Women’s World Cup winner Hope Solo and Olympian Kaylyn Kyle, who will provide analysis and debate about FC Barcelona, Real Madrid, Atlético Madrid, and all of the stars from Spain.
“We have always believed that LaLiga is one of the preeminent sporting competitions in the world, so we are delighted to super-serve our dedicated fanbase having renewed our exclusive broadcast rights agreement with the Spanish league until 2024,” said Antonio Briceño, deputy managing director of beIN SPORTS for the USA and Canada.
Javier Tebas, president of LaLiga, commented: “beIN SPORTS has been a global partner for years, and we have grown with them. We are investing heavily in growing LaLiga and popularizing soccer around the world.”
For the 2018-19 season alone, beIN SPORTS aired over 1,200 hours of LaLiga matches – including commentary in English and Spanish, and live studio shows with special guests.
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