Antonio Briceño Bein Sports
beIN SPORTS has signed a long-term national TV measurement agreement with Nielsen. With this agreement, both beIN SPORTS and beIN SPORTS en Español will continue to receive market intelligence and person-level viewing data for both networks.
Since first subscribing to Nielsen measurement in March 2017, beIN SPORTS has been able to better monetize its audiences across its multiple properties and deliver greater value and return on ad spend to advertisers.
“With our network growth in non-traditional platform viewership and our viewers recently ranking among the top in terms of length of tune and engagement scales, it’s critical for us to make sure that our world-class programming is reaching the right audience through advanced audience measurement tools,” said Antonio Briceño, Deputy Managing Director of beIN SPORTS USA and Canada.
Briceño adds: “Our use of Nielsen data has allowed us to maximize the value of our assets by providing our advertisers with a holistic view of their campaign performance across our properties. We look forward to our renewed relationship with Nielsen as we continue our journey to become a preeminent destination for the U.S. sports viewer.”
As part of this long term agreement, beIN SPORTS networks will have access to products that offer enhanced clarity in activating relevant audience targets and to market breaks that provide deeper insights into where their linear viewership is coming from.
For example, beIN SPORTS will be able to understand their viewers’ lifestyle and attitudes preferences as well as the products and services they interact with at a brand level. In addition, it will have the ability to analyze respondent-level data to perform detailed ratings analyses at the household- and person-level. Having access to this granular and audience segmentation data ensures that network executives can better examine the tuning behaviors of their viewers, resulting in improved ad targeting capabilities and programming decisions.
“From early on beIN SPORTS has embraced our national TV measurement service and we are excited to extend our relationship,” said Peter Bradbury, EVP and managing director of Nielsen’s National Sellers Group.
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