Eduardo Lebrija Viacom 1
Viacom and Nickelodeon Consumer Products Mexico presented their novelties for 2020 at the Mexico Consumer Products Summit, where the new product lines and collections were revealed with proposals beyond the screen.
During the event, the companies mentioned that they signed the global representation agreement with the youth YouTube star, Isabella de La Torre, “La Bala”. “Nickelodeon is an important player in Mexican market and for 2020 we are stepping stonger than ever in the country with new products, contents, and a digital personality that we will export from Mexico to the entire world: La Bala,” expressed Eduardo Lebrija, SVP and general director for Latin America and Panregional Ad Sales at Viacom International Media Networks (VIMN) Americas.
Among the novelties they announced for 2020 was the licensing of properties for all the Nickelodeon audiences, including new product launches of Nick Jr., encompasing Las Pistas de Blue, Butterbean’s Café, Abby Hatcher and Dora La Exploradora. They also announced new lines for the already consolidated properties of Nick Jr., Paw Patrol and Top Wing, as well as new lines for Nickelodeon series like El Ascenso de las Tortugas Ninja, Loud House, Bob Esponja and “slime” products.
“Nickelodeon always aims to create unique products and experiences to connect children and their families with the characters they love from our screen and we are proud to present the vast portfolio,” ended Lebrija.
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