U.S. HISPANIC
Cine Sony launched nationally on Spectrum
Maribel Ramos-Weiner| 30 de mayo de 2019
Tom Troy Cine Sony
Cine Sony, Sony Pictures Television’s premier movie channel for the bi-cultural U.S. Latino audience, and Charter Communications announced that Cine Sony is now carried nationally onSpectrum.
Cine Sony is now available on Spectrum’s Spanish-language offering, Mi Plan Latino, which offers more than 75 Spanish-language channels. With this multi-year agreement, Cine Sony is now available on all major pay TV platforms nationwide.
“Over the past seven years, Cine Sony has seen tremendous growth among Latino movie fans who are craving popular Hollywood content. We are excited to join the Spectrum family and increase our reach. Cine Sony is eager to work with Spectrum and our other partners to promote our vibrant audience demo to brand advertisers nationwide,” commented Tom Troy, senior VP and general manager, U.S. Networks, Sony Pictures Television.
“Our goal is to offer a wide breadth of diverse content to our Hispanic customers,” added Marisol Martinez, VP of Multicultural Marketing for Charter Communications. “With the launch of Cine Sony, we’re significantly adding to our already robust Mi Plan Latino lineup.”
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