Linda Yaccarino NBCUniversal
In the context of NBCUniversal’s Upfront presentation, Linda Yaccarino, the company’s Chairman of Advertising and Client Partnership highlighted that the portfoio of NBCUniversal and NBCUniversal Telemundo Enterprises reach 93% of the audience in the US.
Yaccarino also mentioned their own OTT platform, which NBCUniversal will launch in mid 2020, which will be supported with advertising.
She said they have a complete package of commercial innovations, such as the prime pods that were launched at the 2018 Upfront and “have made clients’ KPIs to rise to the ceiling,” she emphasized.
She added that NBCUniversal measures what matters: reach and results. She highlighted that they offer a safe environment for brands and that que “here lives the best content in the world”. She recalled that in 018 NBCUniversal invested US$24 billion in content.
