ENGLISH

Telemundo Puerto Rico: Live programming on open TV is the best strategy to face streaming

Maribel Ramos-Weiner| April 2, 2019

Jose Cancela Telemundo PR Speech

José Cancela, president and general manager of Telemundo Puerto Rico, expressed from the channel´s facilities, in the context of the celebration of the 65th anniversary of the creation of the signal, that after all this time, open television continued to be more important than pay TV in the country.
“51% of the homes in Puerto Rico watch open TV. This is a great challenge for us because both pay TV and streaming services have a very aggressive strategy in the region, the same as the rest of the world. We are very pleased to continue fulfilling the vision that Ángel Ramos had 65 years ago,” said Cancela.

The executive commented that the streaming services with all the 360 vision of the market, are doing things very well, but are betting on live television, the same way Azteca does in Mexico. “The model of Azteca is an example we should follow and all open television stations in the world. Most of the grid must be live or realities so that it is relevant for TV viewers.”

Cancela also mentioned that the advertising pie has decreased a bit due to the economic situation and because of the natural disasters, but it still continues to be very important and interesting, and the signal competes ferociously for the biggest part.

Watch EN VIVO

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image