MQB AllStars
The two-hour debut of Univision’s dance competition Mira Quién Baila All Stars, airing from 8pm–10pm on Sunday, January 6, reached 4.4 million Total Viewers 2+ who tuned in to all or part of the program, and positioned Univision among the top five broadcast networks and No.1 on Spanish-language television with Total Viewers 2+, Adults 18-49 and Adults 18-34.
Hosted by Chiquinquirá Delgado and Javier Poza, and featuring eight superstar contestants and world-class judges, Mira Quién Baila All Stars averaged 1.9 million Total Viewers 2+, 690,000 Adults 18-49 and 280,000 Adults 18-34. With the competition intensifying, the audience soared in the final hour by double-digits among Total Viewers 2+ (+13%), Adults 18-49 (+21%) and Adults 18-34 (+40%) compared to the first hour.
The All-Star edition attracted more Total Viewers 2+ (+29%), Adults 18-49 (+31%) and Adults 18-34 (+13%) versus the Mira Quién Baila 6 two-hour premiere that aired during the summer of 2018. The dance competition series also delivered more Adult 18-34 viewers than first-run episodes of CBS’ 60 Minutes and Madam Secretary as well as FOX’s Rel.
Mira Quién Baila All Stars positioned Univision as the No. 1 Spanish-language network, outperforming Telemundo by double to triple-digits among Total Viewers 2+ (+166% advantage), Adults 18-49 (+92% advantage) and Adults 18-34 (+62% advantage) during the two-hour premiere.
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AT&T, Chevrolet, DreamWorks, State Farm and Target sponsors of !Mira Quién Baila!
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Endemol Latino: ¡Mira quién baila! represents a great production and technical effort
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