U.S. HISPANIC
NBCUniversal Telemundo Enterprises: You have to evolve with the audience and that requires research and investment
Maribel Ramos-Weiner| 11 de octubre de 2018
Borja Perez
Borja Pérez, SVP Digital & Social Media at NBCUniversal Telemundo Enterprises, said that “we have to evolve with the audience, and that requires a lot of observation, a lot of research and investment”.
Telemundo’s properties at social media reach 140 million unique monthly users, between what is the domestic and international market, he highlighted.
He also explained that in the Hispanic market, the social audience can reach 50 million unique users per month. However, he believes that linear monetization is still very healthy.
For Perez it is no longer just about television product that is then placed somewhere else, but that it is being viewed from the content development so it can be on other platforms.
“When it comes to programming you must understand that you are programming for an audience that is very different from the one you have on television, from the one you have in social” and pointed out that they are trying to create opportunities in social, digital and linear.
“Through research, we see that our audiences go from one place to the other, what we had not done until now was to try to see how you can create a special product for those people who are moving around and in this case this product It’s called Latinx Now!”
Diario de Hoy
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