Jackie Gagne de Warner Media
HBO Max announced HBO Max Pa’lante!, an audience initiative breaking down barriers for new voices and driving awareness to culturally relevant programming across HBO Max for Latinx audiences. Founded on the vision of empowerment, resilience, and hope, Pa’lante! (Forward) is a celebration of the ambicultural movement that embraces being both fully Latino and fully American without having to sacrifice any part of one’s identity.
“For more than a decade we’ve been developing creative, audience-first campaigns that strategically engage Latinx, Black, Asian-American, and LGBTQ+ audiences,” said Jackie Gagne, Senior Vice President, Multicultural Marketing, WarnerMedia. “With the launch of HBO Max Pa’lante! we are creating a home for Latinx viewers and a community committed to nurturing Latino voices and sparking provocative conversations.”
The Pa’lante! launch includes the rebranding of the HBO Latino Twitter, Instagram, and Facebook social handles to @palantehbomax.
Pa’lante! will expand the legacy of HBO Latino and, separately, the premium cable channel will continue to be available as part of an HBO TV subscription.
With the @palantehbomax rebrand, the channel’s catalog of content will become more visible and accessible to a wider audience, alongside the streamer’s curated offering of the greatest series, movies, and specials from iconic entertainment brands including Warner Bros., DC, Turner Classic Movies, Cartoon Network and more.
