U.S. HISPANIC
Univision finishes as No. 1 Spanish-language network with season 11 premiere of Nuestra Belleza Latina
Maribel Ramos-Weiner| 25 de septiembre de 2018
NBL 11
With a modernized format that seeks to dispel conventional notions of beauty, Sunday night’s season 11 premiere of talent competition Nuestra Belleza Latina made Univision the No. 3 most-watched broadcast network among Adults 18-34 for the entire night, out-delivering ABC, CBS, and Telemundo in the key demo. Overall, Nuestra Belleza Latina reached 4.2 million Total Viewers 2+ who tuned in to all or part of the two-hour telecast.
Nuestra Belleza Latina, which aired from 8-10pm ET, also positioned Univision as the No. 1 Spanish-language network for the entire night, with double-digit advantages over Telemundo among Total Viewers 2+ (+38% Adv.), Adults 18-49 (+34% Adv.), Adults 18-34 (+38% Adv.), Persons 12-34 (+32% Adv.) and Women 18-49 (+56% Adv.). It also outperformed Telemundo’s three-hour airing of Exatlón EE UU(7-10pm ET) among Total Viewers 2+ (+52% adv.), Adults 18-49 (+42% adv.), Adults 18-34 (+53% adv.), Persons 12-34 (+42% adv.) and Women 18-49 (+70% adv.).
The Season 11 premiere of Nuestra Belleza Latinaaveraged 1.8 million Total Viewers 2+, 750,000 Adults 18-49, 374,000 Adults 18-34, 426,000 Persons 12-34 and 469,000 Women 18-49. It also delivered more Adults 18-34 and Persons 12-34 than first-run episodes of ABC’s Celebrity Family Feud and The US$100,000 Pyramid.
On Twitter, Nuestra Belleza Latina was the most-discussed entertainment show on Hispanic TV on Sunday with nearly 29,000 interactions, according to Nielsen.
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