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NBCUniversal Telemundo Enterprises launches El Poder En Tí

Maribel Ramos-Weiner| June 10, 2016

Don Francisco and César Conde

NBCUniversal Telemundo Enterprises announced the launch of El Poder En Tí, the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). César Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, unveiled the new campaign at a special star-studded cocktail reception in Miami, Florida.The multi-platform initiative, El Poder En Tí, focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC Universo, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.”Through El Poder En Tí, we aim to highlight that it doesn’t take a fictional super hero to make great things happen – it’s about the power within all of us. We have a tremendous responsibility to our community and look forward to helping empower Latinos to maximize their personal and professional potential as an important driver of U.S. economic, political and cultural growth for decades to come,” said Conde.

Diario de Hoy

miércoles, 9 de octubre de 2024

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