U.S. HISPANIC
Copa America Centenario has reached 21.2 million Total Viewers 2+ on Univision in the first three days of the tournament
Maribel Ramos-Weiner| 7 de junio de 2016
Univision Deportes delivered impressive ratings during the opening weekend of Copa America Centenario which kicked off on June 3rd with a match between USA and Colombia. Tournament to date, Copa America Centenario has reached 21.2 million Total Viewers 2+ and is averaging 2.9 million Total Viewers 2+ and 1.5 million Adults 18-49 per match. Compared to the 2014 World Cup tournament group stage, Copa America Centenario to date is up +14% among Total Viewers 2+ and +16% among Adults 18-49. The Mexico versus Uruguay match aired on Sunday, June 5th and averaged 5.1 million Total Viewers 2+ and 2.9 million Adults 18-49, marking the most-viewed soccer telecast since the Gold Cup final on any network regardless of language. The telecast out-delivered games 1 and 2 of the Stanley Cup finals on NBC & NBC Sports Network, respectively. The Jamaica versus Venezuela match aired on Sunday, June 5th and averaged 1.9 million Total Viewers 2+ and 1.0 million Adults 18-49. The opening match between USA and Colombia that aired on Friday, June 3rd averaged 3.9 million Total Viewers 2+ and 2.0 million Adults 18-49. The match was the best ever for a Copa America opening match on any network regardless of language.
