U.S. HISPANIC
Interactivo3 launches Cinema Uno OTT platform in Mexico
Maribel Ramos-Weiner| 19 de febrero de 2016
Interactivo3 announced that it launched the Cinema Uno platform in Mexico. The announcement was made by Francisco Sibauste, Chief Strategic Officer (CSO) of Interactivo3, Strategico TV and president of Cinema Uno Network.Some key strategic advantages of Cinema Uno, we have a programming team with solid relationships with producers of the best independent films around the world. We have also established strategic alliances with Film Festivals. This is a major advantage to our affiliates as well as for our subscribers, given that every 60 days, we planned to stream a number of new films directly from an international film festival or a specialized theme festival, from horror films, a top genre among Hispanics subscribers, to womens festivals, to European film festivals and several other genres. This will insure that in addition to the regular rotation of award winning independent movies that we acquire directly from producers and distributors, we will always have a robust and frequent rotation of great quality movies directly from independent film festivals, Sibauste said.Cinema Uno have reached an alliance and is a sponsor of Distrital Festival, the top international independent film festival that took place in Mexico City from January 21 to February 11. Paula Astorga, Distrital Festival director, stated, We are truly excited about this alliance with Cinema Uno. We attract great films and have a loyal following of independent film lovers from all over the world. This association with Cinema Uno will open a much larger window by allowing Distrital and independent film fans to see all these great films. I am glad to report that we are already in negotiations with several traditional pay TV operators and new media distribution channels, like other OTT and mobile phone platforms in the US, Mexico, Canada and all over Latin America. Our goal is to establish B2B alliances, declared Sibauste.Besides the OTT platform, Interactivo3 is also preparing to launch Cinema Uno as a 24×7 Network in the second quarter of 2016. Finally Sibauste stated, Our short term objective is to launch the strongest Spanish content SVOD and linear networks OTT platform for the US Hispanic market. We have handpicked the best networks available based on relevancy, potential subs by country of origin, acculturation and language preferences and other socio-demographic components. We have developed a clear strategy and have a major advantage given our solid understanding of US Hispanic demographics and access to data critical in helping our affiliates reach and target specific subscribers all the way to the zip code level. Depending on the needs of our B2B partners we can offer our OTT platform, content or both. We anticipated a significant impact on the competiveness and revenues for our strategic affiliates.
