U.S. HISPANIC
IVC Networks: We launched our channel in Venezuela and the US with the intention of pursuing other countries afterwards
Maribel Ramos-Weiner| 9 de febrero de 2016
Tony Salanova, EVP and general manager of IVC Networks
Tony Salanova, EVP and general manager of IVC Networks, new entertainment channel launched by VC Medios on October 16th in Venezuela and on December 21st in the US, announced that the plan is to continue reaching other countries: Panama is the next one, followed by Colombia, Dominican Republic and Costa Rica.”What we want is to launch an international channel that will be interesting for Venezuelans, he explained, after commenting that the point is for each country to have a local flavor. This is more than a pan-regional feed, he stated.”In each country we will try to look for a local partner to provide programming, to help us with production, explained Salanova.In the two current feeds they have different programming, with an emphasis on sports and the baseball championship in Venezuela, as well as offering current event programs with renowned local celebrities, such as Eduardo Rodríguez, Román Román Lozinski, César Miguel Rondón, as well as concerts and theater plays with Venezuelan artists.
