Beginning this week, DishLATINO will deliver ESPN Deportes in high-definition, marking a significant shift toward increasing HD distribution to more Hispanic households nationwide. The launch comes days ahead of Super Bowl 50 on Sunday, Feb. 7 the first Super Bowl telecast for ESPN Deportes. By offering ESPN Deportes in HD to DishLATINO customers, we are addressing demand to increase HD penetration of Spanish-language sports networks to a growing Hispanic fan base. Watching live sporting events in HD heightens and enhances the viewing experience for fans, and todays launch is yet another example of how we are working closely with our distributors to add value to their customers pay TV subscriptions, said Sean Breen, senior vice president, Affiliate Sales, Disney & ESPN Media Networks. We are always looking for ways to enrich our customers experience, and the addition of ESPN Deportes in HD helps bring to life some of the biggest events in sports. The Super Bowl is the perfect way to kick-off this programming, delivering Spanish-language, HD coverage of American footballs biggest night, said Alfredo Rodríguez, vice president of DishLATINO. Expanding ESPN Deportes HD distribution is essential in our effort to continue delivering topnotch sports content to our Spanish-language fans, said Freddy Rolón, VP, Programming & Business Initiatives, ESPN Deportes.
