U.S. HISPANIC
Univision, Verizon and Hologram USA partner to reward one Univision Conecta app user
Maribel Ramos-Weiner| 4 de diciembre de 2015
Univision Communications Inc. (UCI) together with Verizon and Hologram USA, will give one La Banda superfan the experience of a lifetime when they join the show via hologram as the 4th Judge.Jorge Sánchez, a 22 year-old resident of Los Angeles, will be beamed onto the stage to share his feedback with contestants during the Univision Networks hit music reality shows semifinal episode airing live coast-to-coast on Sunday, December 6 at 8pm EST/7pmCT/5pm PT with a re-airing at 8pm PT. Appearing as the 4th Judge via hologram is the grand prize of a contest facilitated through the Univision Conecta app, which allows users to accumulate points by interacting and consuming content throughout the La Banda season. The experience was devised by Univision, Verizon (the official voting partner and presenting sponsor of Univision Conecta), and Hologram USA to reward meaningful app engagement for an audience that is highly mobile (70% of Univisions audience are mobile first with their content), digital-savvy and enjoys live-viewing (91% of Univisions audience watches TV content live).Todays viewer expects more from reality shows. They are mobile, very active on social media and want to be part of the action. By engaging La Banda fans through the Univision Conecta app, with a chance to become a judge on their favorite show and exclusive content, we hope to break new ground by bringing stars and fans together with technology, said Cisco Suárez, SVP and executive producer, Special Events, UCI.Hologram USA holds the North America patent for the technology that will be featured on La Banda. The company recently made news with announcements of hologram shows for Whitney Houston, Andy Kaufman, Redd Foxx, Billie Holiday, and many others.
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