U.S. HISPANIC
Ooyala: It is positive to see the change of mentality in pay TV regarding OTT
Maribel Ramos-Weiner| 13 de noviembre de 2015
One of the most positive things that Raúl García, Ooyalas VP for Latin America, observed during his participation in NexTV CEO´s Summit Latin America 2015, was the evolution of companies and corporate groups thoughts regarding OTT.
It isnt let me compete with OTT because Im not linear or I dont want to know anything about linear, its all about VOD. Everybody is having an important evolution and they accept that there is an important added value in putting content on different screens that have nothing to do with linear TV. Its not if I put, but when Im putting it. Three years ago this was a very crude, competitive conversation, a confrontation that wasnt considered necessary. Nowadays it is very clear when Im going to do it and how Im going to do it, expressed García to PRODU.
García integrated the panel that discussed new trends in the television business, where he shared with Eduardo Zulueta from AMC Networks International Latin America; Gonzalo Fiure from FOX International Channel; Javier Ruete from TCC; Tom Lattie from Harmonic; Gustavo Marra from Ateme and Sefy Ariely from Viacces Orca.
In OTT we are seeing two situations: added value for the operators that already exist where I can reach other geographical regions that are out of my reach right now, and those who say I am going to compete with the current majors, Im going to charge and my differentiator is basically the contents I have, he explained.
García commented that in OTT I dont need Hollywood nor Bollywood to succeed. I can perfectly have a niche OTT for a specific group, for a specific audience and be highly competitive and successful. I think that next year we are going to reach a point of convergence. There will no longer be conflict. The next work will be differentiators.
For García, one of those differentiating elements will be how complete the offer is. You cant survive with online advertising alone. Its necessary to incorporate transactional systems and subscription systems. The ideal thing is to put all of them under the same operating scheme.
He mentioned that the next 24 months will define which players will remain. We are going to see more companies investing in Latin America. Those who have traditionally never had competitors will have some. We’ll see people from Asia and Europe who will compete in Latin America because their markets aren’t where they would like. And now, with the flourishing from Brazil to Mexico, it is the right moment to allocate a certain amount of dollars to invest and maybe win or not, he ended.
