NBCUniversal Telemundo Enterprises’ Digital and Emerging Business division to launch Co-Lab

NBCUniversal Telemundo Enterprises’ Digital and Emerging Business division announced the launch of Co-Lab, a new social native strategic unit focused on engaging millennial audiences through social content and native video experiences. Co-Lab will engage Generation M (millennial, mobile, multicultural) and Generation Z through the co-creation of native experiences that are authentic to the social mobile user and provide an organic brand extension to partners’ marketing efforts. The unit will provide best-in-industry practices and insights in the development of social video content, anchored on brand strategies and consumer passion points. Leveraging Co-Lab’s multicultural expertise and NBCU Telemundo Enterprises’ more than 60 million social fans and followers, brand marketers and agency partners can actively participate in the co-creation process with diverse social influencers and talent alike. This new unit will be led by Ayan Valle, who has been promoted to VP, Digital & Social Partnerships, NBCUniversal Telemundo Enterprises. In his new role, Valle will be responsible for developing and executing the Social Native Video strategy across the NBCU Telemundo Enterprises portfolio, in partnership with top brand marketers and agencies. He will continue to be based in Miami and report to Borja Pérez, senior vice president, Digital & Social Media, NBCUniversal Telemundo Enterprises.