Launched on June 15th, Mediaset España’s {CincoMas;www.produ.com/television/videos/index.html?noti=9831} had its debut during Jornadas, a pay TV industry event in the region.Xosé Manuel Barreira, director of International Channel at Mediaset España, explained to PRODU that the name is due to the fact that it has programming from Telecinco, the Spanish television channel that is viewed the most, but also from other channels from the company: Cuatro, oriented to a younger audience; the children’s channel Boing; Factoría de Ficción, that includes films and series; Divinity, which airs fiction and factual for the female audience; and Energy, a channel that presents docurealities, sports and fiction for the male audience. All this content is also available in VOD and mobile apps.The channel is not oriented to Spanish people who live abroad, but to all TV viewers who like to watch quality fiction and entertainment. That is why we have big expectations in the region, he informed.CincoMas is available in Latin America and the US Hispanic market.
