U.S. HISPANIC
Comarex: For the non linear buyer, exclusiveness is increasingly important
Maribel Ramos-Weiner| 18 de septiembre de 2015
Tanto Amor (120×60´) heads the TV Azteca-Comarex for this Mipcom. This novela, together with Así en el Barrio Como en el Cielo (120×60´), Olvidé que te Quería (80×60´) y UEPA: Un Escenario para el Amor (120×60), have been successfully sold in the international market this year.Tanto Amor, produced by Rita Fusaro, is the remake of Con Toda el Alma from 1996. It is a proven and modernized book said Marcel Vinay Jr., Comarex CEO. It is the story of two brothers challenged by love, starring Melissa Barrera and Leonardo García.While most buyers are looking for good, well-told stories and programs that entertain the audience, Marcel Vinay Jr. mentioned that currently there are two types of buyers: the linear one and the nonlinear one. The linear buyer is seeking programming that makes the TV viewer watch the screen on a daily basis, such as telenovelas and live events. The nonlinear buyer seeks to help people access different and exclusive proposals, to the catch up of titles aired on linear channels and contents that are making noise at a marketing level. For the nonlinear buyer, exclusiveness is increasingly important and it also offers the advantage of being able to attack different niches, stated the executive. Regarding entertainment formats, Comarex continues to boost La Academia Kids (17 weeks). It is a format that is still successful in southeast Asia and in Latin American countries, emphasized Vinay Jr.
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