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¡HOLA! TV: We want to increase our own production hours by 15%

Maribel Ramos-Weiner| July 17, 2015

Currently, ¡HOLA! TV reaches 9 million homes in Latin America and offers more than 500 hours of original production. A great deal of this production is linked to current news, which allows the creation of special programs on specific events such as the wedding of Carl Philip from Sweden.“We are also on the lookout in the market to acquire quality contents. Novelties, such as Cara a Cara with Mario López, and the debut of the second season of Galerías Velvet, might be seen as of September”, Ignacio Sanz, CEO and general manager of the channel, told PRODU.Original content is what allows them to compete in this market, so they are keeping their bet to increase at least in 15% production hours of their own programs, such as Mundo ¡HOLA! TV, Holala, ¡HOLA! Diario, ¡HOLA! Fashion, ¡HOLA! Cinema and Conexión ¡HOLA!.By having so many hours of original production, all that material is available to be broadcast through OTT platforms. Until now, they have been a hit in the US and in some Latin American markets.For the advertising sales business they created a new structure, that, according to Sanz, is starting to yield results.“Our sales strategy is based on content: by having original programs and production, we have a great advantage over other offers, because we are presenting the advertiser the opportunity of developing integrations and alliances in which their campaigns can stand out in a way that is different from the traditional ad spot”.

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