Univision’s Nuestra Belleza Latina is delivering double-digit year-over-year audience growth with A18-49

Univision Network’s Nuestra Belleza Latina is delivering double-digit year-over-year audience growth just seven weeks into the season with 1.6 million Adults 18-49 (+13%). In its ninth season thus far, Nuestra Belleza Latina is also reporting impressive audience growth over comparable weeks in the previous season with 3.1 million Total Viewers 2 (+8%) and 665,000 Adults 18-34 (+5%). The beauty competition has also positioned Univision as the fourth largest broadcast network in the time period on Sunday night among Total Viewers 2+, outperforming FOX. The Sunday, March 1, 2015 airing of Nuestra Belleza Latina ranked as the No. 1 program on all of television among Hispanics, averaging 3.2 million Total Viewers 2+ and 1.6 million Adults 18-49, ahead of AMC’s The Walking Dead.On Oscar night – Sunday, February 22, 2015 – the sixth telecast of Nuestra Belleza Latina positioned Univision as the No. 2 broadcast network, outperforming CBS, NBC and FOX for the entire night among both Adults 18-49 and Adults 18-34, regardless of language.With a younger audience that watches over 90% live, Nuestra Belleza Latina is delivering more Hispanic viewers than many of the English-language reality series including ABC’s The Bachelor and Dancing With The Stars; CBS’Amazing Race, Big Brother and Survivor; NBC’s Biggest Loser 16 and The Voice; and FOX’s American Idol in the current season.Among the digital highlights are: the Nuestra Belleza Latina site and app section have received over 3.0 million visits, up +27% compared to the first seven weeks of last season; and total video views for the Nuestra Belleza YouTube Channel are up +11% month-to-month; 1.7 million views for February 2015 compared to 1.5 million views for January 2015. In comparison to last year’s premiere month (February 2014), video views are up +413% (1.5 million vs. 294,683). This trend continued into the following month, February 2015 is up +329% over March 2014.